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Published 3rd Oct 2016

Kinder Sportd

MFC Foundation launches the THIRD year of the +Sport Move and Learn Project, in partnership with Ferrero and the EFL Trust

MFC Foundation, Ferrero and the EFL Trust are today announcing that they are embarking on the THIRD year of their partnership in Teesside to get even more children moving through a primary schools programme that encourages children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.

The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles in children across the world that has already reached over 15 million children. To date, the programme has been delivered locally in approximately 45 schools, with 3,600 children impacted. To build on this success, this year another 30 schools will take part and 1,800 children will be reached.

Teacher Zoe Campbell said: “The children thoroughly enjoyed the programme, particularly in the outdoor sessions which were dynamic and inclusive. They have progressed really well in a really short space of time, and in particular one of our students with Special Educational Needs has thrived.”

Over the course of six weeks, children from Year 5classes spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90 minute session is dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.

Amongst the first schools taking part this year are: Newham Bridge, Rose Wood Academy, Abbey Hill, St Thomas More and Breckon Hill.

Paul South MFC Health Co-ordinator is a huge supporter of the Kinder + Sport Move and Learn Project, saying “It is so important that we educate children from a young age on the importance of a healthy diet and to encourage an active lifestyle. The Kinder +Sport Move and Learn Project we deliver is going from strength to strength and is a really fun and interactive project engaging thousands of children each year. I’m extremely proud to be able to support such an important programme”.

A spokesperson from Ferrero said: “Since launching Kinder + Sport in the UK two years ago, we have moved over 100,000 children as a result. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations in communities across the UK to get active and live well. The EFL Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Kinder + Sport in the UK.”

Mike Evans, Director of Operations at the EFL Trust said: “We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. This investment in helping to get future generations living well is invaluable and we look forward to continuing to work with Ferrero and our own network.

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